Sherriff Block Development Whitianga

Sherriff Block Map
A section of Council-owned land at 90 Moewai Road in Whitianga known as the ‘Sherriff Block’ is being developed, largely for recreation purposes.

Heavy rain over the winter of 2023 has slowed progress of the earthworks but was resuming in earnest in November.

The development of the Sherriff Block will include raising the level of the land using surplus fill from the Waterways development. Council has contracted Whitianga Waterways to provide fill and complete the needed earthworks to ready the site for its intended long term use.  Council’s contribution is limited to assisting with the management of stormwater from the site.

Our Council has signed a contract with Greenstone Events to have the Sherriff Block as the venue for their events over the next 10 years. This includes the Whitianga Summer Concert, which is usually held annually on Auckland Anniversary weekend.

Thank you to all those who submitted feedback on our proposals in our public consultation of July 2021. You can have news on this project, and other Council activities, sent directly to your email inbox by subscribing to our e-newsletters at

There is potential for equestrian use, a speedway, a motorcross facility, concert venue, an outdoor entertainment area (for circuses, markets, fairs, festivals, competitions and more), walkways, stormwater management/wetlands area, water-based sports, and an extension to the adjacent airfield.

See the proposed concept plan below for an idea of what the layout could look like.

Existing users of the land, including the Coromandel Rescue Helicopter Trust and the Whitianga Scouts, would remain. Recent changes to government funding and location arrangements for rescue helicopter services don’t affect our Council’s lease arrangement with the Coromandel Rescue Helicopter Trust.

An access road is included along the western boundary of the site where it borders the wastewater treatment plant.

Work to implement the finalised plan would take place over a 10-year period.

The proposed development plan:

Sherriff Block Proposed Development Plan

(Click the image above to open a larger version)


Council bought the land, at 90 Moewai Road, in 2000 from the Sherriff family as a potential site for recreation, extension to the neighbouring wastewater treatment plant and a possible extension to the Whitianga airfield.

Since then, the land has been used for grazing, with a portion set aside for the Coromandel Rescue Helicopter Trust and the Whitianga Scouts.

There are currently no plans that require the wastewater treatment facility to expand beyond the area it currently occupies.  This gives our Council the opportunity to consider the community needs that have been expressed and to look at multi-use opportunities that could be implemented in this location over the next 10 years.