Economic Development Strategy and Action Plan

The Council adopted the Economic Development Strategy at its meeting held on Wednesday 18 December 2013.

Invest in the Coromandel

The Thames-Coromandel District Economic Development Strategy and Action Plan has been carefully developed to ensure it is aligned with Central Government’s Business Growth Agenda and Aquaculture Strategy and our Council’s own mission and objectives.

However, more importantly, the action plan has been developed to facilitate economic growth by capitalising on our district’s existing strengths and opportunities.

Our ultimate goal is to create an environment where it’s an easy decision for the private sector to invest in businesses and jobs on the Coromandel and where it’s an easy decision for our large non-resident population to spend more time here, or decide to live here permanently.

If we can facilitate the growth of population and employment we can create even more vibrancy and economic viability in our communities. If we can build the vital infrastructure we need, more people will come and experience the Coromandel we all already know and love.

Here’s our plan to make it happen.


We are setting six major economic targets to achieve:

  1. An average annual increase in real exports of greater than 5% (includes tourism) so that the ratio of exports to GDP is 40% by 2025
  2. An average real GDP increase of greater than 2.5% by the end of 2018
  3. A permanent population increase of 2500 by the end of 2018 (as measured in the next national census)
  4. An increase in rateable units of greater than 2.5% by the end of 2018
  5. A 5%+ annual increase in visitor guest nights
  6. Increase in employment on the Coromandel by 5% by the end of 2018