Latest News & Public Notices

Road Tripping Coromandel Style a Hit

05 December 2011

Record visitor increase in Rugby World Cup month

Taking a road trip to the Coromandel was a marketing message that resonated with thousands of travellers in New Zealand for the Rugby World Cup.

The Coromandel gained the highest percentage increase for guest nights across the whole of New Zealand in the month of September with a 37 per cent increase overall for both international and domestic guest nights. These tourism gains were made in contrast to results recorded around the country.

International guest nights for the month of September 2010 were 9,133 and this jumped to 15,774 for September this year. The Coromandel recorded 15,075 domestic guest nights in September 2010 compared to 17,391 in September this year.

It's all the more remarkable when the national average percentage of domestic guest nights went down by 11.8 per cent.

Tourism Coromandel (now Destination Coromandel) received $135,000 in one off funds from us and Hauraki District Council with the aim of attracting visitors during the rugby world cup. A debrief is currently being compiled and will be available after October accommodation statistics are released.

Said Thames-Coromandel Mayor Glenn Leach: “It is great to see an increase in economic activity in the region, particularly in a period considered 'off shoulder'.  Congratulations to everyone involved.”

Destination Coromandel Media and Marketing Manager Hadley Dryden said the industry’s commitment to fair prices and the regional events helped attract domestic visitors in a very competitive environment.

Guest nights are compiled by Statistics New Zealand as part of the Commercial Accommodation Monitor. Only GST registered commercial accommodation providers with an annual turnover of $30,000 or more are included.