Summer magazine available now 10 November 2014 We're thrilled to anounce the launch of our Coromandel Summer magazine, chock full of things to see and do, insiders' stories, and tips for getting the most out of your Coromandel summertime. "The reason we produce the magazine is to promote the Coromandel to get people to want to stay here for longer and more often," says Laurna White, Communications and Marketing Officer. "More than half our ratepayers live outside the District, so the magazine is a successful way of letting them know what is going on - and hopefully a reason for them to plan to visit more regularly," says Mrs White. So escape to New Zealand's iconic summer holiday destination through the pages of the official Coromandel Summertimes Magazine. Take a drive on the Thames Coast in an Aston Martin, visit an earth house, learn how surfboards get made, check out cool summer events and more! Our new Coromandel Summer magazine is available now at our offices, Libraries, i-Sites and more for $5, but if you show us you are a local ratepayer, you can pick up a copy from our area offices free of charge. You can also read it online here. A message from the publishing team: This publication was produced in-house by our Communications team over 12 weeks, with help from volunteers who submitted stories and photos. Of course, our team did this in and around their normal work, and managed to convince others to pitch in with them or lend them all manner of things from fashion and accessories for the photo shoots, to cameras and more. We used to produce a number of smaller quarterly magazines and inserts that were mailed with the rates bills, but we stopped doing most of those and used the money to do something with more impact and that would last longer - and our summer magazine was born! The cost. The total cost to make this magazine was $35,000, funded from our allocated Communications and Economic Development budget. Breaking that down the cost is roughly $3 per absentee ratepayer. Graphic Design $9,000We used a local graphic designer based in Whangamata. Print $26,000 (17,000 copies) Postage $9,00013,000 were wrapped and mailed to our absentee ratepayers. We had to manually go through our rates database, so please excuse us if you got more than one copy in the mail. This will be down to human error. If you did get posted extras please pass one on to the others on your property title. On the other hand, if you've moved recently and haven't told us, it's possible you've missed out and that your copies will be sent back to us. Distribution $1,5001500 were sent to hospitality/accommodation providers through Jason's. A further 2500 copies have been distributed out to our Council offices, libraries, i-sites and information centres. If someone can show they are a local ratepayer they can grab a copy free of charge. Otherwise it is a $5 purchase. Total cost $45,000 This has been offset by $6,500 advertising. We are also selling the magazine for $5 a copy at our libraries, i-Sites, information centres, council offices and selected retail outlets (petrol stations). Is it worth it? Absolutely! Just to give you an example - if we were to do any messaging/advertising (to encourage people to come to the Coromandel) in a publication such as the NZ Herald we'd be looking at just $8,000 for a quarter page ad. Summertimes will be around and relevant from November through to Easter next year so we are getting more value for money and targeting our specific audiences. Also, $3 per non-resident ratepayer is a pretty cost-effective way to say thank you to those who have invested in the Coromandel. We hope you enjoy reading the magazine and that it may provide you with more reasons to come and stay for longer. We're supporting Coastguard too To help fundraise for our Coastguard services on the Coromandel, our staff and Council are selling exclusive 'Love life, love the Coromandel' number plate surrounds at each of our offices. They will cost $10.50 each or you can buy a pair for $16.50. We will give $1 to each of the four Coromandel Coastguards Thames, Whitianga, Whangamata and Tairua/Pauanui - from each purchase. That's $4 from each surround or each pair sold, so that all of the Coastguard groups in the Coromandel will benefit from the proceeds. We look forward to supporting Coastguards on the Coromandel and helping them reach their goals.