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Coromandel Food Trail Guide out now

03 December 2018

The new edition of our popular Coromandel Food Trail Guide is out now, ready to guide foodie visitors to the freshest flavours around the Coromandel.

With 13 new listings for cafes, restaurants, wineries and artisan food producers in this year’s guide (with 43 listings in total), it’s sure to become hot property among those seeking to know where to experience a taste of local produce on the Coromandel.

Members of the local food industry were the first to receive the guide today when they gathered at Pepper Tree Restaurant in Coromandel Town for the Coromandel Food Forum, organised by our Council as part of the Coromandel Food Collective initiative.

You can find the guide around our information centres, i-SITES, libraries and Council offices. It’s also available to download on the Council’s website at www.tcdc.govt.nz/foodtrail and from the Destination Coromandel webpage

"The Coromandel is an increasingly popular destination for food lovers and food is becoming more and more important for tourism across our district," says our Council’s communications and economic development group manager Laurna White.

“As food lovers learn about the great, home-grown, fresh, artisan products produced right here, it’s becoming another reason for people to visit us,” Mrs White says.

Targeted at visitors and locals, the guide showcases the Coromandel’s appeal as a destination for lovers of homegrown seafood, tantalising condiments, artisan beer and specialty food. It continues to be the second-top download from our Council’s website.

Businesses featured in the guide become part of the Coromandel Food Collective, which gives them the opportunity to be part of the TCDC stand at the annual Food Show in Auckland. The guide is distributed at the Food Show, which draws more than 30,000 visitors.

This is the third year that our Council has supported local food and beverage producers with a targeted campaign aimed at promoting niche products that are grown or produced on the Coromandel.

The Food Trail Guide is funded under our Council’s economic development activity. Food producers and establishments have had the opportunity to pay to feature in the guide at minimal cost towards production and printing costs. They enjoy flow-on effects from being part of the Coromandel Food Collective brand. 

The work complements marketing by Destination Coromandel, our regional tourism organisation and all those featured in the guide will also be added to the dining section of www.thecoromandel.com.

Read more about the work of the Coromandel Food Collective here.

You can also read about some of the businesses on the Coromandel producing artisan, local products in our annual Our Coromandel magazine, available online here.

Coromandel Food Forum a success


Pictured - left to right:Julian Acraman, Jan Bilton, Simon Holst

The second annual Coromandel Food Forum drew guests from across the local food industry including food services, retail and manufacturing. 

Our Deputy Mayor Tony Brljevich opened the forum and said the day was about bringing the industry together to build connections, share knowledge and to work together to embrace and promote what is distinctly 'Coromandel' when it comes to food. 

The forum was being held at a time of rich opportunity around food experiences on the Coromandel and connecting our country's two biggest export earners, food and beverage and tourism. You can read more about the benefits of leveraging the New Zealand tourism industry to showcase food and beverage experiences in the recent report New Zealand Food and Agri Tourism, produced by ANZ Bank and the Ministry for Primary Industries.

The forum heard from Simon Holst - senior advisor at the Ministry for Primary Industries. Son of the best-selling New Zealand food writer and TV chef Dame Alison Holst, Simon grew up in a foodie household and co-authored 23 cookbooks with his mother and five 'solo' books.He spoke to the forum about health and safety requirements under the Food Act 2014.

Coromandel area advisor for industry training organisation Service IQ Julian Acraman shared his expertise in dealing with seasonality when hiring hospitality staff and the avenues for training in cookery, catering and front-of-house.

Newspaper food columnist and author of 27 cookbooks Jan Bilton spoke about her career as a food publisher and promoting New Zealand food internationally.

Guests said the forum was a great opportunity to network and discuss the opportunities and challenges of food tourism on the Coromandel. 

Karen Vowles, owner of the Coromandel Brewing Company and The Pour House brewery and bar in Hahei said while the food service industry often struggled to recruit young people, it was positive to see the profile raised on what was a vibrant industry and an exciting place to have a career.