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Support local campaign starting to keep the Coromandel afloat through COVID-19

19 March 2020

We’re launching a ‘support local’ campaign to help keep Coromandel businesses going as our economy feels the weight of the COVID-19 virus.

At the same time, we've just set up a business emergency helpdesk to assist businesses who need direction on keeping viable over the next few weeks and offer connections for accessing financial support. More details are outlined below.

Just call our Customer Services line on 07 868 0200 and be put through to our business emergency team.

“Cancelled events, working from home and social distancing can be crushing for local businesses,” our Mayor Sandra Goudie says.

“Some of our Coromandel cafes and restaurants, smaller retailers and tourism businesses are starting to feel the strain as visitor numbers are declining and foot traffic slows up. As the COVID-19 situation evolves each day, there’s a lot of uncertainty about what the next few months will look like,” Mayor Sandra says.

“But we can’t let fear stop us from getting out while taking sensible precautions to stay safe. So try and use your local businesses to help them stay afloat through the next few months. If the shelves are out of bread at your local supermarket, think about alternatives such as the bakery,” she says.

“These are unprecedented times and we need to stand together and look after each other in our communities.”

Supporting local businesses

From Monday our ‘support local’ campaign will be launched, marketing the wide range of great initiatives that are emerging in communities across our district. These include buy local discounts, add-on packages and promotions.

“We’ve connected with all the business associations around our district to find out what support their stakeholders will be wanting over the coming months and how we can assist,” says Laurna White, our Communications and Economic Development Group Manager. 

“As part of that support, we have staff on-hand who can help local businesses apply for appropriate financial assistance along with providing tools and support to get through these uncertain times.”

Finding support

Help is available through the Government’s Business Continuity Package, which includes a wage subsidy scheme, leave and self-isolation support, business cash flow and tax measures.

There’s another $4 million government support package for small to medium-sized businesses challenged by COVID-19 in the Waikato, which our regional economic development agency Te Waka is leading the delivery of.

Te Waka wants to hear from businesses across the Waikato about the types of tools and support they need, and where. Share your views through this short survey that should take no more than five minutes to complete.

“We’ve also reached out to media to help raise awareness and share initiatives underway to get people shopping locally,” Mrs White says.

In the meantime, our business emergency support desk is your port-of-call if you want direction for accessing the help available. Please contact our customer services team on 07 868 0200 who will put you through to our economic development team. 

A useful website that brings together key information on COVID-19, including details about the government's financial support package, is here

Tourism industry feels the pinch

'Support local’ is a great initiative to get behind the local tourism and hospitality industries, which are feeling the pinch as visitor numbers decline.

Local business associations have reported accommodation providers who are experiencing a 50 per cent drop in business and a charter boat operator that has had up to 90 per cent of its bookings cancelled.

“Many Coromandel tourism operators are suffering out there. While some are rolling with the punches, others are certainly starting to panic,” says Hadley Dryden, Destination Coromandel Marketing Manager.

“We are working with our networks to offer support and information about the help that’s available.”

Destination Coromandel recommends any business that is struggling gets in touch with and to make sure they are in touch with their bank.

On a positive note, Mr Dryden says that some businesses are in a position to approach the season of limited or halted travel as an opportunity to complete upgrades and development projects on their facilities.


Important links for business

Work & Income


Ministry of Social Development

Ministry of Health

Inland Revenue


New Zealand Trade & Enterprise

Mental Health Foundation