Coromandel Summertimes Magazine 2016-17

Coromandel Summertimes Magazine 2016-17

Escape to New Zealand's iconic summer holiday destination through the pages of the official Coromandel Summertimes Magazine. Meet our new Mayor, Councillors and Community Boards, join us on a dive in the marine reserve, watch a master knife maker do his thing, check out cool summer events and more!


Look for the animated "Our Coromandel Summertime Magazine" button on this page or click on the image below to read the magazine online.

Printed copies will be available to ratepayers at our area offices and district libraries, free of charge.


Why a glossy magazine?

We used to produce a number of smaller quarterly magazines and inserts that were mailed with the rates bills, but we stopped doing most of those and used the money to do something with more impact and that would last longer - and our summer magazine was born!

The purpose of this magazine is to entice our absentee ratepayers to come to the Coromandel for longer and more often. Research, along with information from our ratepayer database, tells us that up to 60% of our ratepayers don't live here permanently. We need to connect with them and find an effective way to provide information and encourage them to come to the Coromandel frequently and for longer periods - which is the key objective of the Summertimes Magazine.


Costs

To offset production costs, we doubled our paid advertising space, while being mindful of not competing with smaller niche, local summer guides, who have different target audiences.  And along with paid advertorials, we also provided space for free to organisations like St John, Coromandel Helicopter Trust, Surf Lifesaving NZ, Safe Summer Coromandel, Coastguard, NZTA Safer Biking, and Destination Coromandel.

This magazine has been  produced in-house by our Communications Team, with some support from a small number of local writers, graphic designers and photographers for the use of some selected images. The cost to produce this magazine is approximately $3 per ratepayer.

We hope you enjoy reading the magazine and that it may provide you with more reasons to come and stay for longer.